Marketing Creative Requirements

Please submit all assets four weeks prior to the start date. Keep in mind that Dot has final approval on all content to ensure brand consistency.
Content must be submitted as JPG, JPEG, PNG, GIF, or MP4 files.

What's Inside Each Campaign?

1 Email Exclusive

Compelling and actionable ways to tell distributors about new items, promotions, and offers.

1 Digest Email

Content that’s clear, digestible, and easily-communicated at the heart of distributor news.

5 Ecommerce Ads

Bring awareness to your brand with our different ad placements on our ecommerce site.

2 Sponsored Search Terms

Owning item-specific search terms boosts your items to the top of the search results.

Extra Features

DSR & National Account Digest Emails

Expand your reach to distributor sales representatives and operators.

Social Media

Share your products with over 29,000 followers across Dot Foods social media channels.

Direct Mail Postcard

Give your campaign a personal touch with a co-branded postcard designed in house.

Email Exclusive

Choose from templates below. Sample email exclusive shown. Emails must feature STOCKED items only; templates are flexible.
Please keep targeted email content relevant to your audiences.
Suggested content for:
  • National Account Operators: offer samples, share culinary trends/menu ideas, promote trending products
  • Distributor Sales Representatives: promote new products and operator rebates
  • Distributors: promote new products and discounts

Template 1

Email template showing image specs

Template 2

Template 3

Digest Email

DSR & National Account Digest Emails

Ecommerce Ads

These ads will be placed on the Dot ecommerce site.


  • Provide images in JPEG format except category logo ads. Logos must be in PNG format with a transparent background.
  • Ads with a white background must have a border. Ads with a color background are recommended.
  • Ads can click through to items on the Dot ecommerce website (STOCKED items only), POS, external website, etc.
Arrow pointing to large, horizontal ad on ecommerce homepage

Homepage Billboard Ad*

Ad Size: 970 x 250 px (desktop version, file size less than 300KB) and 300 x 250 px (mobile version, file size less than 80KB)


Run Time: 15 days

Arrow pointing to three ecommerce ads on website homepage

Homepage Display Ad*

Ad Size: 300 x 250 px (file size less than 80KB)


Run Time: 15 days

Circle and arrow around logos on ecommerce category webpage

Category Logo**

Ad Size: 120 x 120 px (file size less than 80KB)


Run Time: Year-long

Arrow pointing to ads at the bottom of ecommerce category webpage

Category Display Ad*

Ad Size: 300 x 250 px (file size less than 80KB)


Run Time: Year-long

Arrow pointing to large, horizontal ecommerce ad on search results page

Sponsored Search Ad*

Ad Size: 970x250 px (file size less than 80KB)


Run Time: Year-long

*This ad type can be designed as an animated GIF to run no longer than 6 seconds.

**This ad type must supply logo in PNG format with transparent background.

Sponsored Search Terms

Social Media Posts

Your social media post will be shared on @DotFoods Facebook, LinkedIn, and Twitter pages and the @dotfoodsofficial Instagram page.
Creative requirements social media
Creative requirements social media
Creative requirements social media

You need to provide us with:

  • Facebook Size: 940 x 788 px
  • Instagram Size: 1080 x 1080 px
  • LinkedIn Size: 600 x 314 px
  • Twitter Size: 600 x 335 px
  • File Type: JPG, PNG, or MP4 (MP4s must be between four and sixty seconds long)
  • Available at Dot logo must be on all graphics. Download logo here.
  • You can provide up to four images per post.
  • Facebook, LinkedIn, and Instagram copy must be under 400 characters.
  • Twitter copy must be under 250 characters.
  • Social posts will include a link to your products on Please provide us with item numbers of the products you want to promote, so we can create the link. Additional links will not be included in your posts.

Direct Mail Postcard

Send Us Your Creations

Please submit all assets FOUR WEEKS PRIOR to the start date.

Extra Features

Interested in more extra features? Please work with your marketing specialist on all other media requirements, including video, face-to-face events, and more.