Product Marketing Specs
Please submit all assets four weeks prior to the start date. Keep in mind that Dot has final approval on all content to ensure brand consistency.
Please submit all assets three weeks prior to the start date.
What’s Inside Each Campaign?
Increase brand awareness and share products and promotions to your target audience.
1 Targeted Email
Compelling and actionable ways to tell distributors about new items, promotions, and offers.
1 Digest Email Spotlight
Content that’s clear, digestible, and easily-communicated at the heart of distributor news.
5 Digital Ads
Bring awareness to your brand with our different ad placements on our ecommerce site.
2 Sponsored Search Terms
Owning item-specific search terms boosts your items to the top of the search results.
Targeted Email
Choose from templates below. Sample targeted emails shown. Emails must feature STOCKED items only; templates are flexible.
Template 1
Template 2
Template 3
Digest Email Spotlight
You need to provide us with:
Image: 400 x 400 px
Copy: Up to 70 characters, including spaces
Shop Now Link: Links to products on Dot ecommerce site (STOCKED items only)
National Account Digest Email
You need to provide us with:
Image: 535 x 260 px
Headline: Up to 29 characters, including spaces
Teaser Copy: Up to 175 characters, including spaces
Learn More Link: This could link to recipes, rebates, or a POS
Request Sample Link: STOCKED Dot item numbers or custom landing page link
Digital Ads
These ads will be placed on the Dot ecommerce site.
Ad Type Ad Size Run Time Example
Homepage Billboard Ad
970 x 250 px
(desktop version, file size less than 300KB)
300 x 250 px
(mobile version, file size less than 80KB)
15 days 
Homepage Display Ad*
300 x 250 px
(file size less than 80KB)
15 days 
Category Featured Brand Logo**
120 x 120 px
(file size less than 80KB)
Year-long 
Category Display Ad*
300 x 250 px
(file size less than 80KB)
Year-long 
Sponsored Search Ad* 970x250 px
(file size less than 80KB)
Year-long 
| Ad Type | Ad Size | Run Time | Example |
|---|---|---|---|
Homepage Billboard Ad | 970 x 250 px 300 x 250 px | 15 days |  |
Homepage Display Ad* | 300 x 250 px | 15 days | |
Category Featured Brand Logo** | 120 x 120 px (file size less than 80KB) | Year-long |  |
Category Display Ad* | 300 x 250 px | Year-long | |
| Sponsored Search Ad* | 970x250 px (file size less than 80KB) | Year-long |  |
Provide images in JPEG format except Category Featured Brand Logo ads. Logos must be in PNG format with a transparent background.
Ads with a white background must have a border. Ads with a color background are recommended.
Ads can click through to STOCKED items on the Dot ecommerce website (recommended), POS, external website, etc.
*This ad type can be designed as an animated GIF to run no longer than 6 seconds.
**This ad type must supply logo in PNG format with transparent background.
Ads can click through to items on the Dot ecommerce website (STOCKED items only), POS, external website, etc.
Sponsored Search Terms
Work with your marketing specialist to identify terms that will work best for your products.
Choose one product per term to feature on the search results page.
Direct Mail Postcard
You need to provide us with:
Company Logo
Images: Any images to be included in postcard design
Copy: Up to 400-600 words
Call to Action: URL to link to your website, social media, etc.
Send Us Your Creations
Please submit all assets FOUR WEEKS PRIOR to the start date.
Extra Features
Interested in more extra features? Please work with your marketing specialist on all other media requirements, including video, face-to-face events, and more.
Social Media Content
Your social media post will be shared on @DotFoods Facebook, LinkedIn, and Twitter pages and the @dotfoodsofficial Instagram page.
You need to provide us with:
Graphics
Copy
Link