Registration for our 2021 program opens October 6. Catch a sneak peek of our offering.
E-commerce Ads: $500-$1,500
This year you’ll have twice the impact when you take advantage of our e-commerce advertising. In addition to seeing your products displayed on the Dot Expressway, your brand will be promoted on our new e-commerce site.
We started rolling out our new e-commerce site this year to give our customers an easier way to shop for your products. Its targeting tools and personalized user experience mean your ads will get in front of more relevant customers. Until everyone is fully onboarded and familiar with the new site, the Expressway will continue to be available.
With your products presented on two e-commerce sites, customers won’t miss your brand. Boost your package by including more ads.
Sponsored Search Term: $750 per term
Sponsored Search Term
There are over 550K searches each month on the Dot Expressway. With sponsored search terms, you can increase your visibility on both the Expressway and our new e-commerce site. Owning an item-specific search term will get your products to the top of relevant search results pages.
- $750 per term
- Boost three products for each reserved term on the Expressway and one product per term on the new site.
- Reserve each term until the end of the year.
- Work with a marketing specialist to find the best search terms for you.
- Product images are required to sponsor search terms.
Digest Email Spotlight: $500
Digest Email Spotlight
Have your products spotlighted at the heart of distributor news. Distributor buyers count on the Dot Pulse, our weekly digest email, to discover new suppliers and products.
Work with your marketing specialist to target send lists to ensure your content gets in front of your most important audience. On average, Digest Email Spotlights are sent to 886 distributor buyers.
- Easy-to-use templates
- Target send lists by buying roles, segments, or sales data
- 1.98% click rate (compared to 1.80% industry average)
- 27.66% open rate (compared to 18% industry average)
Targeted Email: $1,500-$3,000
With our Targeted Email, you don’t have to share an email with other suppliers. You have an entire email to craft your unique message and design to make your products stand out. We have three different Targeted Email options, each for a different audience.
- Easy-to-use templates and the option to submit your own HTML
- 26.30% click rate
- 1.49% open rate
3 Targeted Email Options
Distributor Buyer Email – Only available through Digital Packages
Each of our Brand Builder Digital Packages comes with an email you can send to a list of distributor buyers targeted by buying roles, segments, or sales data. Use this opportunity to increase brand awareness, offer promotions, and show new products.
Distributor Sales Representative Email – $1,500 per email
Boost your marketing ROI by sending an additional email to 1,800 hard-to-reach DSRs. Use this opportunity to promote new products or operator rebates.
National Account Operator Email – $3,000 per email
Expand your audience even further by sending an additional email to 1,600 hard-to-reach operators. Use this opportunity to offer samples, promote trending products, or generate ideas for menu offerings.
Culinary Cuts Video: $10,000
Culinary Cuts Video
No marketing strategy is complete without video. 50 percent of online users search for product videos before making a purchase. Videos are an opportunity to provide a more engaging and enlightening experience for potential customers.
Dot can help you create quality content through our Culinary Cuts videos. Enjoy a fun day of filming at our Culinary Innovation Center in Mt. Sterling, Illinois. There, professional videographers will film two videos of your chef preparing a step-by-step recipe.
Once we wrap up your videos, share them on social media, use them in a Targeted Email, send them to specific clients, and more. They are yours to use however you want.
- Two 30-second videos of your creation
- Film crew, production, and location included
How We’ll Use Your Video
Dot is working to take Culinary Cuts to the next level by leveraging our social media following and other platforms to give your videos more views.
- Post on Dot Foods Social Media Channels
- Post on Dot Foods YouTube Channel
- Include in special blog article for Devour by Dot
Telemarketing: $2,000 per 50 contacts
This isn’t your average telemarketing campaign. Instead of cold calling distributors, our team will give you deeper insights into your products and audience through outbound targeted phone calls. Armed with a list of quality contacts and valuable feedback from distributors, you can make great strides in your sales and marketing strategies.
You also have the option to work with our team to send samples to your telemarketing audience. Each campaign generates an average of 16.5 requests for samples.
- $2,000 per 50 contacts
- Receive valuable feedback from 50 quality contacts
How it Works
- Determine your telemarketing goal.
- Work with Dot to create scripts and target your audience.
- Send samples through our sample management services.
- Let Dot start making phone calls.
- Gain valuable feedback and 50 distributor buyer contacts.
- Follow up on your leads to start converting them into customers.
Direct Mail Postcard: $1,000 + printing and postage
Direct Mail Postcard
There’s nothing more personal than getting a postcard directly in your mailbox. Dot will work with you to design and distribute a co-branded postcard. Take advantage of our resources to make something memorable and target the right audience. Our creative team will help you craft an enticing postcard consistent with your brand.
- $1,000 + printing and postage*
- 6 x 9 co-branded postcards
- A targeted mailing list
- Designed by our in-house creative team
*Approximate printing, mailing, and postage for 1,000 postcards is $800. The number of postcards sent depends on the size of the mailing list.
How to Use Your Postcard
A postcard can effectively communicate the following messages to your current and potential customers:
- Announce a new product and explain how it can be ordered through Dot.
- Drive awareness of one of your lesser-known products. This helps you generate new business and helps customers earn points towards their Dot Trip.
- Share your sales, promotions, or seasonal products.
Mt. Sterling Sales Training: $1,000
Mt. Sterling Sales Training
Enjoy a rare chance to present your products to an auditorium full of about 150 Dot customer sales representatives at our Mt. Sterling, Illinois headquarters. This is your time to teach our entire sales team about your products, so we are better equipped to promote them to customers.
- Dot provides meeting space and AV setup
- Free group lunch
- Limited availability
- Dot does not cover travel expenses
National Account Team Private Session: $1,500
National Account Team Private Session
This private session allows you to ask questions and learn more about our national account business. Join us in St. Louis, Missouri for an open forum with our Corporate Chef Tim Gump and our national account managers. Learn about best practices for working with a national account and enjoy a cocktail hour to network with Dot employees.
- Dot provides the meeting room
- Dot hosts the cocktail hour following the event
- Max capacity: 25-30 suppliers
- Dot does not cover travel expenses
View specs and requirements for all our features and packages.