Extra Features

Take your digital package to the next level. Get your brand in front of customers across as many channels as possible with our extra features. 

Please note: some features are only available to suppliers with digital packages. Select one of our packages for the easiest way to launch your marketing campaign, and then add on features for extra impact.

Digital Package Features

Digital package holders have an exclusive opportunity to connect with a targeted audience through our emails and ecommerce website. Add on more ecommerce ads and emails to reach a wider audience.

These features are ONLY available to suppliers who have purchased digital packages.

Billboard Ad: $1,500

Put your brand front and center by occupying the largest ad space on our ecommerce homepages.

Billboard Ad
  • Average Website Views Per Month: 560K.

Display Ad: $750

Customers will have no problem finding your products with ads prominently displayed on our ecommerce homepages.
Display Ad
  • Average Website Views Per Month: 235K.

Sponsored Search Term: $1,000 per term

There are over 512K searches each month on our ecommerce website. By owning an item-specific search term, your products are sure to receive more attention.

Sponsored Search Terms
  • Boost one product for each reserved term.
  • Reserve each term until the end of the year.
  • Work with your marketing specialist to find the best search terms for you.
  • Product images are required to sponsor search terms.

NEW Sponsored Search Ad: $2,000

Make your products stand out when customers search for items. With our new feature, you can include your ads right on the search results pages of your selected terms. Work with your marketing specialist to find the best search terms for you.

Sponsored Search Ad

DSR Email: $2,500

Boost your marketing ROI by sending an additional targeted email to 4,000 hard-to-reach distributor sales representatives (DSRs). Use this opportunity to promote new products or operator rebates.

DSR email
  • Easy-to-use templates.
  • 22.3% open rate (23.88% higher than industry average).
  • Limited availability based on calendar space.

National Account Operator Emails: $5,000

Get in touch with up to 1,600 hard-to-reach operators through an extra targeted email and digest email spotlight. Your content must be used to offer samples, promote trending products, or generate menu ideas. Content is subject to approval.

National Account Operator Digest Email Spotlight
  • Easy-to-use templates.
  • Target send lists by roles, segments, or sales data.
  • Limited availability based on calendar space.

 

National Account Operator Targeted Email
  • Easy-to-use templates.
  • 21.53% open rate (19.62% higher than industry average).
  • Limited availability based on calendar space.

More Features

These features are available to all suppliers.

NEW Social Media Content: $1,500

It’s hard to overstate the power of social media. 84 percent of C-level and VP-level buyers are influenced by social media as they make purchasing decisions. By promoting your products on our social media channels, you can share your products with over 24,000 followers across Dot Foods social media channels.

Social Media
  • One social media post to use on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
  • Link directly to your products on the Dot website.
  • Posts will not be sponsored or targeted.
  • Limited availability (22 total supplier social posts for 2022).
  • Engagement metrics available upon request.
  • Price subject to change after Jan. 1, 2022.

Telemarketing: $4,000 per 50 quality calls

This isn’t your average telemarketing campaign. After our team calls your target audience, they will send you a list of 50 quality distributor contacts and valuable feedback for you to use to develop your business strategies.

For the first time, Dot will help you conduct marketing research through our telemarketing campaign. You can also use our telemarketing services to offer samples, sell products, or promote a new product launch. 

Telemarketing

NEW Innovations Telemarketing 

Add value to your Innovations experience by targeting calls to leads generated at our trade show. 

  • Limited availability.
  • Calls will take place within six weeks after the show.

Sampling

To help drum up more business, work with our team to send samples to your telemarketing audience. Each campaign generates an average of 16.5 requests for samples.

Culinary Cuts Video: $10,000

If video isn’t part of your marketing strategy, it should be. 50 percent of online users search for product videos before making a purchase.

Dot can help you create quality video content. Enjoy a fun day of filming at our Culinary Innovation Center in Mt. Sterling, Illinois. There, professional videographers will film two videos of your chef preparing a step-by-step recipe.

  • Two 30-second videos of your creation.
  • Film crew, production, and location included.
  • Uploaded to Dot Foods YouTube channel.
  • Shared on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
  • Included in special article for Devour by Dot blog.
  • Engagement and article traffic metrics available upon request.

Digest Email Spotlight: $750

Distributors count on our weekly digest email to discover new suppliers and products. Work with your marketing specialist to target send lists to ensure your content gets in front of your most important audience. 

    • Easy-to-use templates.
    • Target send lists by roles, segments, or sales data.
    • 27.37% open rate (52.04% higher than industry average).
    • Talk to your supplier marketing specialist about scheduling your digest email spotlight after Innovations.

    Direct Mail Postcard: $1,000 + printing and postage

    In the digital age, a postcard adds a memorable, personal touch to your marketing strategy. Dot will work with you to design and distribute a co-branded postcard. 

    You can use your postcard to communicate a variety of messages, including a new product launch, promotions, and seasonal items.

    Postcard
    • 6 x 9 co-branded postcards.
    • A targeted mailing list.
    • Designed by our in-house creative team.
    • Approximate printing, mailing, and postage for 1,000 postcards is $1,000. The number of postcards sent depends on the size of the mailing list.

    Mt. Sterling Sales Training: $1,000

    Present your products to about 150 Dot customer sales representatives at our Mt. Sterling, Illinois headquarters. Educate our team about your products to make us better equipped to promote them.

    Mt Sterling Sales Training
    • Dates:
      •  Wednesday, June 8, 2022
      • Wednesday, July 13, 2022
      • Wednesday, August 3, 2022
      • Wednesday, August 24, 2022
      • Wednesday, September 28, 2022
      • Wednesday, October 19, 2022
    • Dot provides meeting space and AV setup.
    • Free group lunch.
    • Limited availability.
    • Dot does not cover travel expenses.

    Contact your supplier marketing specialist or email us to learn more.

    Creative Requirements

    View specs and requirements for all our features and packages.