Explore more ways to grow with Dot Marketing

Registration for Product Marketing 2022 opens October 12. Check out our digital packages and extra features for next year.

Extra Features

Take your digital package to the next level. Get your brand in front of customers across as many channels as possible with our extra features. 

Please note: some features are only available to suppliers with digital packages. Select one of our packages for the easiest way to launch your marketing campaign, and then add on features for extra impact.

Digital Package Features

Digital package holders have an exclusive opportunity to connect with a targeted audience through our emails and ecommerce website. Learn more about what’s included in your campaigns, and add on more digital ads and emails to reach a wider audience.

These features are ONLY available to suppliers who have purchased digital packages.

Billboard Ad: $1,500

Put your brand front and center by occupying the largest ad space on our ecommerce homepages. 

Billboard Ad
  • Average Website Views Per Month: 560K
  • Billboard ads are included with all digital package campaigns. Additional ads are available at an extra price.

Display Ad: $500

Customers will have no problem finding your products with ads prominently displayed on our ecommerce homepages.

Display Ad
  • Average Website Views Per Month: 235K
  • Display ads are included in all digital package campaigns. Additional ads are available at an extra price.

Sponsored Search Term: $1,000 per term

There are over 512K searches each month on our ecommerce website. By owning an item-specific search term, you can get your products to the top of our search results pages.

Sponsored Search Terms
  • Boost one product for each reserved term.
  • Reserve each term until the end of the year.
  • Work with your marketing specialist to find the best search terms for you.
  • Product images are required to sponsor search terms.
  • Sponsored search terms are included for all digital package campaigns. Additional terms are available for an extra price.

National Account Operator Emails: $5,000

Get in touch with up to 1,600 hard-to-reach operators through an extra targeted email and digest email spotlight. Your content must be used to offer samples, promote trending products, or generate menu ideas. Content is subject to approval.

National Account Operator Digest Email Spotlight
  • Easy-to-use templates 
  • Target send lists by roles, segments, or sales data
  • Limited availability based on calendar space

 

National Account Operator Targeted Email
  • Easy-to-use templates 
  • 21.53% open rate (19.62% higher than industry average)
  • Limited availability based on calendar space

NEW Innovations Email: $1,000

At an extra cost, use one of the emails available in your package to secure a send date right before or after Innovations 2022, which will take place Apr. 27-29. By reaching out to distributors on a coveted send date close to our show, you can either drive traffic to your booth or follow up with them after meeting in person.

Innovations Email
  • Limited availability 
  • Please note: this is not an additional email. With this feature, you are paying extra to ensure a send date near the time of our show for one of the emails in your package. 

NEW Sponsored Search Ad: $2,000

Make your products stand out when customers search for items. With our new feature, you can include your ads right on the search results pages of your selected terms. Work with your marketing specialist to find the best search terms for you.

Sponsored Search Ads

DSR Email: $2,500

Boost your marketing ROI by sending an additional targeted email to 4,000 hard-to-reach distributor sales representatives (DSRs). Use this opportunity to promote new products or operator rebates.

DSR email
  • Easy-to-use templates 
  • 22.3% open rate (23.88% higher than industry average)
  • Limited availability based on calendar space

Targeted Email

Depending on your digital package, you can send up to four targeted emails to a custom list of distributor buyers. With our targeted email, you don’t have to share an email with other suppliers. You have an entire email to craft your unique message and design to make your products stand out. 

  • Easy-to-use templates 
  • 27.81% open rate (54.51% higher than industry average)
  • Targeted emails for distributors are included in all digital package campaigns.

Category Display Ad & Logo

Make your brand synonymous with a particular category by showing your ad or logo on a category page. Category display ads and logos are included with all digital package campaigns.

Category Display Ad

Category Display Ads
Category Logo

More Features

These features are available to all suppliers.

NEW Social Media Content: $1,500

It’s hard to overstate the power of social media. 84 percent of C-level and VP-level buyers are influenced by social media as they make purchasing decisions. By promoting your products on our social media channels, you can reach thousands of Dot Foods customers. With this new feature, you can share your products with over 24,000 followers across Dot Foods social media channels.

Want early access? Sign up for our Product Marketing 2022 program before the new year for an offer to create a social media post in 2021 at a reduced price. Only five posts available for 2021. 

Social Media
  • One social media post to use on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
  • Link directly to your products on the Dot website.
  • Posts will not be sponsored or targeted.
  • Limited availability (22 total supplier social posts for 2022).
  • Engagement metrics available upon request.
  • Price subject to change after Jan. 1, 2022.

Telemarketing: $4,000 per 50 quality calls

This isn’t your average telemarketing campaign. After our team calls your target audience, they will send you a list of 50 quality distributor contacts and valuable feedback for you to use to develop your business strategies.

For the first time, Dot will help you conduct marketing research through our telemarketing campaign. You can also use our telemarketing services to offer samples, sell products, or promote a new product launch. 

Telemarketing

NEW Innovations Telemarketing 

Add value to your Innovations experience by targeting calls to leads generated at our trade show. 

  • Limited availability.
  • Calls will take place within six weeks after the show.

Sampling

To help drum up more business, work with our team to send samples to your telemarketing audience. Each campaign generates an average of 16.5 requests for samples.

Culinary Cuts Video: $10,000

If video isn’t part of your marketing strategy, it should be. 50 percent of online users search for product videos before making a purchase.

Dot can help you create quality video content. Enjoy a fun day of filming at our Culinary Innovation Center in Mt. Sterling, Illinois. There, professional videographers will film two videos of your chef preparing a step-by-step recipe.

  • Two 30-second videos of your creation.
  • Film crew, production, and location included.
  • Uploaded to Dot Foods YouTube channel.
  • Shared on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
  • Included in special article for Devour by Dot blog.
  • Engagement and article traffic metrics available upon request.

Digest Email Spotlight: $750

Have your products spotlighted at the heart of foodservice news. Distributors count on our weekly digest email to discover new suppliers and products. 

Work with your marketing specialist to target send lists to ensure your content gets in front of your most important audience. 

    digest email spotlight
    • Easy-to-use templates 
    • Target send lists by roles, segments, or sales data
    • 27.37% open rate (52.04% higher than industry average)
    • Digest email spotlights are included in all digital package campaigns and are also available to add on to campaigns or to purchase separately.

    Direct Mail Postcard: $1,000 + printing and postage

    In the digital age, a postcard adds a memorable, personal touch to your marketing strategy. Dot will work with you to design and distribute a co-branded postcard. 

    You can use your postcard to communicate a variety of messages, including a new product launch, promotions, and seasonal items.

    Postcard
    • 6 x 9 co-branded postcards.
    • A targeted mailing list.
    • Designed by our in-house creative team.
    • Approximate printing, mailing, and postage for 1,000 postcards is $1,000. The number of postcards sent depends on the size of the mailing list.

    Mt. Sterling Sales Training: Coming Soon

    Present your products to about 150 Dot customer sales representatives at our Mt. Sterling, Illinois headquarters. Educate our team about your products to make us better equipped to promote them.

    Mt Sterling Sales Training
    • Date TBD.
    • Dot provides meeting space and AV setup.
    • Free group lunch.
    • Limited availability.
    • Dot does not cover travel expenses.

    Meet the Dot National Account Team and Chef Tim: Coming Soon

    *Formerly called National Account Team Private Session

    Hear from our Director of National Accounts and Corporate Chef Tim Gump about Dot’s role in the national account supply chain. Enjoy this opportunity to ask questions and learn how to effectively utilize our national account resources. 

    After the session, enjoy a cocktail hour to network with our national account sales team.

      National Accounts
      • Date TBD.
      • Dot provides the meeting room.
      • Dot hosts the cocktail hour.
      • Max capacity: 25-30 suppliers.
      • Dot does not cover travel expenses.
      • National account customers will not participate in the event. 
      • There will be no one-on-one meetings with national account managers at the event.

      Creative Requirements

      View specs and requirements for all our features and packages.