Extra Features

Put your brand front and center by occupying the largest ad space on our ecommerce homepages. 

• Average Website Views Per Month: 560K
• Billboard ads are included with all digital package campaigns. Additional ads are available at an extra price.

Customers will have no problem finding your products with ads prominently displayed on our ecommerce homepages.

• Average Website Views Per Month: 235K
• Display ads are included in all digital package campaigns. Additional ads are available at an extra price.

There are over 512K searches each month on our ecommerce website. By owning an item-specific search term, you can get your products to the top of our search results pages.

• Boost one product for each reserved term.
• Reserve each term until the end of the year.
• Work with your marketing specialist to find the best search terms for you.
• Product images are required to sponsor search terms.
• Sponsored search terms are included for all digital package campaigns. Additional terms are available for an extra price.

Get in touch with up to 1,600 hard-to-reach operators through an extra targeted email and digest email spotlight. Your content must be used to offer samples, promote trending products, or generate menu ideas. Content is subject to approval.

National Account Operator Digest Email Spotlight

• Easy-to-use templates 
• Target send lists by roles, segments, or sales data
• Limited availability based on calendar space

National Account Operator Targeted Email

• Easy-to-use templates 
• 21.53% open rate (19.62% higher than industry average)
• Limited availability based on calendar space

At an extra cost, use one of the emails available in your package to secure a send date right before or after Innovations 2022, which will take place Apr. 27-29. By reaching out to distributors on a coveted send date close to our show, you can either drive traffic to your booth or follow up with them after meeting in person.

• Limited availability 
• Please note: this is not an additional email. With this feature, you are paying extra to ensure a send date near the time of our show for one of the emails in your package. 

Make your products stand out when customers search for items. With our new feature, you can include your ads right on the search results pages of your selected terms. Work with your marketing specialist to find the best search terms for you.

Boost your marketing ROI by sending an additional targeted email to 4,000 hard-to-reach distributor sales representatives (DSRs). Use this opportunity to promote new products or operator rebates.

• Easy-to-use templates 
• 22.3% open rate (23.88% higher than industry average)
• Limited availability based on calendar space

Depending on your digital package, you can send up to four targeted emails to a custom list of distributor buyers. With our targeted email, you don’t have to share an email with other suppliers. You have an entire email to craft your unique message and design to make your products stand out. 

• Easy-to-use templates 
• 27.81% open rate (54.51% higher than industry average)
• Targeted emails for distributors are included in all digital package campaigns.

Make your brand synonymous with a particular category by showing your ad or logo on a category page. Category display ads and logos are included with all digital package campaigns.

Category Display Ad

Category Logo

It’s hard to overstate the power of social media. 84 percent of C-level and VP-level buyers are influenced by social media as they make purchasing decisions. By promoting your products on our social media channels, you can reach thousands of Dot Foods customers. With this new feature, you can share your products with over 24,000 followers across Dot Foods social media channels.

Want early access? Sign up for our Product Marketing 2022 program before the new year for an offer to create a social media post in 2021 at a reduced price. Only five posts available for 2021. 

• One social media post to use on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
• Link directly to your products on the Dot website.
• Posts will not be sponsored or targeted.
• Limited availability (22 total supplier social posts for 2022).
• Engagement metrics available upon request.
• Price subject to change after Jan. 1, 2022.

This isn’t your average telemarketing campaign. After our team calls your target audience, they will send you a list of 50 quality distributor contacts and valuable feedback for you to use to develop your business strategies.

For the first time, Dot will help you conduct marketing research through our telemarketing campaign. You can also use our telemarketing services to offer samples, sell products, or promote a new product launch. 

NEW Innovations Telemarketing 

Add value to your Innovations experience by targeting calls to leads generated at our trade show. 

• Limited availability.
• Calls will take place within six weeks after the show.

Sampling

To help drum up more business, work with our team to send samples to your telemarketing audience. Each campaign generates an average of 16.5 requests for samples.

If video isn’t part of your marketing strategy, it should be. 50 percent of online users search for product videos before making a purchase.

Dot can help you create quality video content. Enjoy a fun day of filming at our Culinary Innovation Center in Mt. Sterling, Illinois. There, professional videographers will film two videos of your chef preparing a step-by-step recipe.

• Two 30-second videos of your creation.
• Film crew, production, and location included.
• Uploaded to Dot Foods YouTube channel.
• Shared on Dot Foods LinkedIn, Twitter, Facebook, and Instagram.
• Included in special article for Devour by Dot blog.
• Engagement and article traffic metrics available upon request.

Have your products spotlighted at the heart of foodservice news. Distributors count on our weekly digest email to discover new suppliers and products. 

Work with your marketing specialist to target send lists to ensure your content gets in front of your most important audience. 

• Easy-to-use templates 
• Target send lists by roles, segments, or sales data
• 27.37% open rate (52.04% higher than industry average)
• Digest email spotlights are included in all digital package campaigns and are also available to add on to campaigns or to purchase separately.

In the digital age, a postcard adds a memorable, personal touch to your marketing strategy. Dot will work with you to design and distribute a co-branded postcard. 

You can use your postcard to communicate a variety of messages, including a new product launch, promotions, and seasonal items.

• 6 x 9 co-branded postcards.
• A targeted mailing list.
• Designed by our in-house creative team.
• Approximate printing, mailing, and postage for 1,000 postcards is $1,000. The number of postcards sent depends on the size of the mailing list.

Present your products to about 150 Dot customer sales representatives at our Mt. Sterling, Illinois headquarters. Educate our team about your products to make us better equipped to promote them.

• Date TBD.
• Dot provides meeting space and AV setup.
• Free group lunch.
• Limited availability.
• Dot does not cover travel expenses.

*Formerly called National Account Team Private Session

Hear from our Director of National Accounts and Corporate Chef Tim Gump about Dot’s role in the national account supply chain. Enjoy this opportunity to ask questions and learn how to effectively utilize our national account resources. 

After the session, enjoy a cocktail hour to network with our national account sales team.

• Date TBD.
• Dot provides the meeting room.
• Dot hosts the cocktail hour.
• Max capacity: 25-30 suppliers.
• Dot does not cover travel expenses.
• National account customers will not participate in the event. 
• There will be no one-on-one meetings with national account managers at the event.