Extra Features

E-commerce Ads

This year you’ll have twice the impact when you take advantage of our e-commerce advertising. In addition to seeing your products displayed on the Dot Expressway, your brand will be promoted on our new e-commerce site. 

We started rolling out our new e-commerce site this year to give our customers an easier way to shop for your products. Its targeting tools and personalized user experience mean your ads will get in front of more relevant customers. Until everyone is fully onboarded and familiar with the new site, the Expressway will continue to be available. 

With your products presented on two e-commerce sites, customers won’t miss your brand. Boost your package by including more ads.

Billboard Ad – $1,500

Put your brand front and center by occupying the largest ad space on our e-commerce homepages.

• Average Expressway Views: 13,556
• Average Expressway Click Rate: 0.31%

Display Ad – $500

Prominently share your message on our e-commerce homepages.

• Average Expressway Views: 1,916
• Average Expressway Click Rate: 0.24%

Category Display Ad & Logo

Only available in Digital Packages. 

Make your brand synonymous with a particular category by showing your ad or logo on a category page.

Sponsored Search Term

There are over 550K searches each month on the Dot Expressway. With sponsored search terms, you can increase your visibility on both the Expressway and our new e-commerce site. Owning an item-specific search term will get your products to the top of relevant search results pages.

Details

• $750 per term 
• Boost three products for each reserved term on the Expressway and one product per term on the new site. 
• Reserve each term until the end of the year. 
• Work with a marketing specialist to find the best search terms for you.
• Product images are required to sponsor search terms.

Culinary Cuts Video

No marketing strategy is complete without video. 50 percent of online users search for product videos before making a purchase. Videos are an opportunity to provide a more engaging and enlightening experience for potential customers.

Dot can help you create quality content through our Culinary Cuts videos. Enjoy a fun day of filming at our Culinary Innovation Center in Mt. Sterling, Illinois. There, professional videographers will film two videos of your chef preparing a step-by-step recipe.

Once we wrap up your videos, share them on social media, use them in a Targeted Email, send them to specific clients, and more. They are yours to use however you want.

Details

• $10,000 
• Two 30-second videos of your creation
• Film crew, production, and location included

How We’ll Use Your Video 

Dot is working to take Culinary Cuts to the next level by leveraging our social media following and other platforms to give your videos more views.

• Post on Dot Foods Social Media Channels 
• Post on Dot Foods YouTube Channel 
• Include in special blog article for Devour by Dot

Telemarketing 

This isn’t your average telemarketing campaign. Instead of cold calling distributors, our team will give you deeper insights into your products and audience through outbound targeted phone calls. Armed with a list of quality contacts and valuable feedback from distributors, you can make great strides in your sales and marketing strategies.

You also have the option to work with our team to send samples to your telemarketing audience. Each campaign generates an average of 16.5 requests for samples.

Details

• $2,000 per 50 contacts
• Receive valuable feedback from 50 quality contacts

How it Works

1. Determine your telemarketing goal.
2. Work with Dot to create scripts and target your audience.
3. Send samples through our sample management services.
4. Let Dot start making phone calls.
5. Gain valuable feedback and 50 distributor buyer contacts.
6. Follow up on your leads to start converting them into customers.

Direct Mail Postcard

There’s nothing more personal than getting a postcard directly in your mailbox. Dot will work with you to design and distribute a co-branded postcard. Take advantage of our resources to make something memorable and target the right audience. Our creative team will help you craft an enticing postcard consistent with your brand.

Details

• $1,000 + printing and postage*
• 6 x 9 co-branded postcards
• A targeted mailing list
• Designed by our in-house creative team

*Approximate printing, mailing, and postage for 1,000 postcards is $800. The number of postcards sent depends on the size of the mailing list.

How to Use Your Postcard

A postcard can effectively communicate the following messages to your current and potential customers:

• Announce a new product and explain how it can be ordered through Dot.
• Drive awareness of one of your lesser-known products. This helps you generate new business and helps customers earn points towards their Dot Trip.
• Share your sales, promotions, or seasonal products.