New Supplier Marketing – Canada

New Suppliers to Dot Foods receive two strategically planned email features on our New From Dot mailing. Follow the steps below to take advantage of this free exposure.

Our New Supplier Marketing Services


Dedicated Specialist

You’ll have your own dedicated supplier integration specialist helping you at every step of your onboarding process.


Product Awareness

With your two emails targeting our Canadian distributor customer network, you’ll have multiple opportunities to get your products in front of new customers.

Shopping Cart

E-commerce Availability

Make your products available to the hundreds of available distributors across Canada. We make shopping easy on the Dot Expressway for each customer so you can expect to drive sales.


Dot Co-branding

Use our “Available at Dot” signage and logos at trade shows and in your marketing materials to ensure everyone knows where to buy your products.

Let us help promote your brand in a few easy steps.

New From Dot
NFD Email Example

1. Create your email content

Five items are needed to successfully create your email:

  1. Feature Image: 400×400 (Please do not submit anything other than 400×400)
  2. Headline: Up to 29 characters, including spaces
  3. Teaser Copy: 175 characters, including spaces
  4. Learn More Link: Provide a functional URL or POS pdf
  5. Shop Now Link: Items featured on the Dot Expressway

2. Submit your request

Once you have the above items ready, use this marketing request form to upload images directly into the form. You will also have the chance to choose your target email and Expressway audience and send additional instructions or comments to your digital marketing specialist.

DEADLINES: A three week lead time is required for all marketing requests


    3. New Supplier Marketing Scorecard

    The scorecard provides a summary of the tools that are available to you to use and detailed statistics on the performance of the tools you’ve already used during the year. You will receive your scorecard the 2nd Friday of each month.

      Would you like to continue with some additional marketing?

      Contact Monica at and she can walk through the Marketing Services programs.

      View Marketing Services options here.