New Supplier Marketing

As a new supplier to Dot Foods, you have the opportunity to take advantage of free exposure to over 4,000 customers. You can spotlight your brand in our weekly New From Dot email as well as a 15-day ad run on the Dot Expressway. Find out how.

New Supplier Benefits


Dedicated Specialist

Your dedicated supplier integration specialist is committed to providing one-on-one support at every step of your onboarding process.


Product Awareness

Enjoy several opportunities to promote your products, including two emails, an e-commerce ad, a social post, and your logo featured on the Expressway.

shopping cart

E-commerce Availability

With your products on our e-commerce site, you can expect to drive sales. 25,000 carts are checked out each month on the Expressway.


Dot Co-branding

Use our “Available at Dot” signage and logos at trade shows and in marketing materials to ensure everyone knows where to buy your products.

Let us help promote your brand in a few easy steps.

New From Dot
NFD Email Example

1. Create your email content

Five items are needed to successfully create your email:

  1. Featured Image: 400×400 (Please do not submit anything other than 400×400)
  2. Headline: Up to 29 characters, including spaces
  3. Teaser Copy: Up to 175 characters, including spaces
  4. Learn More Link: Provide a functional URL or POS pdf
  5. Shop Now Link: Items featured on the Dot Expressway

2. Create your Expressway ad content

The Dot Expressway is one of the most visited websites in the foodservice industry with 1.7 million product views a month. Let us help you drive exposure, for your brand with an Expressway ad that really pops.

Provide all images in .jpeg format or an animated .gif to run no longer than six seconds.  Ads with a white background must have a border. Ads with a color background are recommended.

Below the Scroll Ad

  • 250 x 250 px (file size less than 70kb)
  • 15-day run time

3. Submit your request

Once you have the above items ready, upload images and provide other details through our marketing request form. You will also have the chance to choose your target email and Expressway audience and send additional instructions or comments to your digital marketing specialist.

DEADLINE: Three-week lead time is required for all marketing assets.

    score card

    4. New Supplier Marketing Scorecard

    The scorecard provides a summary of the tools that are available to you to use and detailed statistics on the performance of the tools you’ve already used during the year. You will receive your scorecard the second Friday of each month.

      Would you like to continue with some additional marketing?

      Contact Monica at and she can walk through the Marketing Services programs.

      View Marketing Services options here.