New Supplier Marketing
As a new supplier to Dot Foods, you have the opportunity to take advantage of free exposure to over 4,000 customers. You can spotlight your brand in our weekly New From Dot email as well as a 15-day ad run on our Ecommerce site. Find out how.
New Supplier Benefits
Your dedicated supplier integration specialist is committed to providing one-on-one support at every step of your onboarding process.
Enjoy several opportunities to promote your products, including two emails, an Ecommerce ad, a social post, and your logo featured on our Ecommerce site.
With your products on our Ecommerce site, you can expect to drive sales. 25,000 carts are checked out each month on our Ecommerce site.
Use our “Available at Dot” signage and logos at trade shows and in marketing materials to ensure everyone knows where to buy your products.
Let us help promote your brand in a few easy steps.
1. Create your email content
Five items are needed to successfully create your email:
- Featured Image: 400×400 (Please do not submit anything other than 400×400)
- Headline: Up to 29 characters, including spaces
- Teaser Copy: Up to 175 characters, including spaces
- Learn More Link: Provide a functional URL or POS pdf
- Shop Now Link: Items featured on the Dot Expressway
2. Create 2 ads for our Dot Ecommerce site
The Dot Shop page is one of the most visited websites in the foodservice industry with 1.7 million product views a month. Let us help you drive exposure, for your brand with an Ecommerce ad that really pops.
Provide all images in .jpeg format or an animated .gif to run no longer than six seconds. Ads with a white background must have a border. Ads with a color background are recommended.
Below the Scroll Ad
- 250 x 250 px (file size less than 70kb)
- 15-day run time
Category Display Ad
Will feature on the New! page where we proudly display our new partnerships at Dot.
- 300 x 250 px (file size less than 80kb)
- 15-day run time
3. Submit your request
Once you have the above items ready, upload images and provide other details through our marketing request form. You will also have the chance to choose your target email and Expressway audience and send additional instructions or comments to your digital marketing specialist.
DEADLINE: Three-week lead time is required for all marketing assets.