Innovations FAQ | Dot Marketing

Innovations 2025 will be held from Tuesday, April 15 to Thursday, April 17 at the Colorado Convention Center in Denver.

Innovations is an invite-only event. Only Dot Foods customers, national account operators, and supplier partners who signed up to attend can be at our show.

To attend Innovations, individuals from companies exhibiting at the show must complete our separate attendee registration form here.

To exhibit at Innovations 2025, purchase an exhibitor package. On the checkout page, you will fill out additional details such as your contact information to register to exhibit. Everyone from your company who is attending Innovations will also need to complete attendee registration here.

Before checking out your cart, be sure to explore our Product Marketing opportunities. You can add all our marketing packages and features to the same cart, allowing you to easily purchase from our Innovations and Product Marketing programs at once.

One of the key values of our trade show is that all attendees know they can source the exhibitors' products through Dot Foods. Therefore, exhibitors must only offer samples and present items that are set up at Dot.

Our team will work with you to execute your features and sponsorships closer to the show. We’ll reach out to you with more details.

Each package comes with a specified number of badges. Two additional badges will be an optional feature for some packages. Additional badges will also be available to purchase.

Some of our features require a culinary or national account contact to be present. Everybody attending from your company will need to complete individual registration here.

Innovations is just one component of our Dot Marketing program. Through Product Marketing, you can create campaigns to get your products in front of hard-to-reach distributors and national account operators. After you select your Innovations packages and sponsorships, be sure to explore our Product Marketing opportunities before you check out your cart. LEARN MORE

By participating in Innovations and Product Marketing, you work towards becoming eligible for our Incentive Program. Through our program, customers who buy any of your products for the first time earn points to go on our all-inclusive Dot Trip. Your company can also earn an invitation to our trip. Find out more about the Incentive Program on our website. VISIT SITE

Our exhibitor resources page will include the deadlines, order forms, and everything else you need to exhibit at Innovations 2025 and provide show specials.

These details are available on our Innovations attendee website and will be continuously updated leading up to the show.

If Dot cancels the show:

If we are required to cancel Innovations, exhibitors will have the total cost of their package and any additional booths, badges, and sponsorships rolled over to Innovations 2026 or refunded in full.

If you cancel your exhibition:

If you cancel your Innovations package for any reason, the following provisions will apply:

If Dot Foods receives your cancellation prior to February 14, the total cost of your exhibitor package and any additional booths, badges, and sponsorships will be rolled over to Innovations 2026 or refunded in full.
If Dot Foods receives your cancellation on or after February 14, you will pay a cancellation fee equal to the full cost of your exhibitor package and any additional booths, badges, and sponsorships.